Digital Boards

Digital signs are the most significant new addition to outdoor advertising. 

This innovation has modern benefits in the billboard-marketing medium.  Digital signs compete directly with newspaper, radio and television advertising in an unprecedented fashion. A sale can be advertised immediately, allowing motoring customers to redirect their travels.  Radio stations can advertise programs currently playing on the radio.  Hotels can alert tourists to vacancies. Restaurants can display eggs and bacon in the morning, hamburgers at lunch, and steak for dinner. 

Advertising on digital signs is much more closely related to radio or television spots than traditional billboard advertising... but with greater frequency and value.

 These signs are also used for amber alerts and "vital" governmental news releases.



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